in the philippines
Business in the Philippines
Food Business in the Philippines

Food Business in the Philippines

Despite Philippines dwindling economy  the food industry manage to keep afloat and even manifested a remarkable growth.  Blame it on Filipinos love for food. Food is the basis of their social life; they eat three meals a day and two snacks in between.  So if you are thinking of engaging in a food business in […]

In the Philippines administrator

Despite Philippines dwindling economy  the food industry manage to keep afloat and even manifested a remarkable growth.  Blame it on Filipinos love for food. Food is the basis of their social life; they eat three meals a day and two snacks in between.  So if you are thinking of engaging in a food business in the Philippines you will find this information helpful in pursuing this.

Food Business Basics:  FAQs on getting started

Where do I get food business ideas to start with? The simplest, the cheapest and fastest source to get idea for your food business entity is through internet.  You can already start by gathering food concept and trends abroad that has a big potential to hit big in the Philippines.  Once you have narrowed down your list you can follow it up by travelling in the Philippines or abroad (if you have the budget).  Take as much pictures as possible which will prove to be useful in the future to document your research. You can also read magazines and interview people in the industry for more information.

From these food ideas, how do I choose the best? Look for the competitive advantage of the food product or food service that you will be employing. Is the product comparable to existing ones? What’s its edge over the other? Or are you choosing a totally novelty item. You might not encounter competitor but might spend a lot of money in marketing it. Bottomline is, weigh things out and choose the best idea without forgetting the importance of knowing the marketability of the product, availability of the ingredients and the skills of the people that will be eventually employed.

Where is the best spot for my food business? This is a very important aspect of your business. Remember that no matter how good your food is it needs to be near the market you are targetting. It doesn’t necessarily mean that if it is located in a big shopping mall you’ll be successful. Although there is a sure traffic of people, competition is in general very stiff and it incurs an expensive monthly rental. In food businesses there are cases of success stories of certain restaurants’ inhabitual location: hidden, hard to find that puts the mystery to the customers.

Eating Preferences & Habits

Food dominates the life of the Filipino. People here just love to eat. There are eight official meals are called,in order: breakfast, snacks, lunch, merienda, pica-pica, pulutan, dinner.  Filipino meals is never complete without eating rice although there are more and more people keen to eating like the Westerners burgers, sandwiches and pasta, the important place of rice is still irreplaceable.

Sweet taste of love.  And when it comes to taste, if other Asian countries prefer it spicy Filipinos love it sweeter.  They always have a knack for something sweeter: Filipino sweet style spaghetti (not soury taste like the Italian one but with the sweetness of banana ketchup), Pork or Chicken Barbeque is marinated in soysauce, sugar, ketchup.  And of course the sweeter the taste the better.

Food Business Ideas

Here are some ideas to inspire you if you are thinking of embarking in the food  industry. More business ideas are discussed on a separate business idea chapter.

1.  Home Baked Goodies

2.  Desserts on-line

3.  Merchandising Bangus Products

4.  Gourmet Filipino Delicacy (Tuyo Puttanesca, Tinapa in olive oil, etc)

5.  Merchandising Different Sauces

6.  Sisig Kiosk

7.  Buy one take one Burger

Food Trends in the Philippines

International Franchised Food Concepts & Food Kiosk

Undeniably the major food trends in the Philippines are international franchised food concepts and food cart or kiosk  businesses.  It has always been a sure hit in the Philippines when a popular food establishment abroad is brought in in the country. From donuts, coffee, burger to frozen yogurt.  The international brands like Krispy Kreme, Starbucks, White Hat to name a few.  Interestingly, the flourishing food cart/kiosk is apparent everywhere.  The reason for this could be accounted for the facility of putting it up.  There are food kiosk package that cost at least 25 thousand pesos and you can already start your business.  There are normally located where there are a great traffic of people.

It is trendy to eat….

The following products are what we could consider that’s creating a big buzz in the country:  hamburgers, siomai, frozen yogurt, take out noodles, scramble, sisig and chicken barbeque.  Despite that Filipinos are known rice eater, hamburgers are still widely consumed everywhere.  Recently we have seen the popularity of these young brands: Burger Project, Crave Burger, Brothers Burger or its cheaper buy one take counterpart the Angel Burgers.  On the otherhand Siomai, scramble and stir-fried noodles still remain a popular food product for the masses.  Cheaper but with good packaging this time! This year’s home-run success still remains to be the chicken barbeque.  The successful story of Mang Inasal from  its humble beginning ending up being both by Jollibee with a colossal price of  3 billion pesos.

Healthy and Green

The future of Philippine food industry is going towards much healthier options and menu.  There is a growing popularity of healthy or vegetarian restaurants all with the idea of pushing people to eat healthier. There  exist right now self acclaimed “green chef” like Chef Claude of Bale Dutung or Chef Sau del Rosario both which uses local and organic ingredients with the thrust of promoting sustainable and organic cuisine.

Latest food trends in the Philippines

Latest food trends in the Philippines

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